Add substance to your site
content
So you know you need a website and probably some social stuff for your business. But do you have great content for them?
Design in the absence of content is just decoration
An effective website doesn’t just look pretty, it presents your business to the world. It tells your story. And it should convert visitors to customers.
Marketing communication in the digital age is a complex balancing act of generating engaging content, understanding your target audience, knowing your customers’ preferences and habits, using the right channels, and planning the appropriate tone, frequency and cadence of activities.
Don’t worry if that all sounds a bit overwhelming. We can flesh out the best content strategy for your business, and then manage it for you too!
Communication Strategy
We’ll work with you to create a high-level communication strategy document for your business, outlining goals and objectives (outcomes), key stakeholders, target audiences, key messaging, media channels etc.
Channel plans
Develop an integrated PR, social media and web content calendar, including detailed 6-month phased content outline to promote key messages, announcements and industry events, endorsements & reviews, special offers and promotions etc.
Measurement
Measure the reach and impact of your site through our detailed real-time data analysis and reporting, making use of Google Analytics and other easy-to-use dashboard-style tools. Get customer feedback via your website and other channels that we have developed, such as toll-free telemarketing and voting tools and online surveys.
Writing
We offer a full range of writing and journalism services, from website content and blogs, marketing emails and customer newsletters, to formal publications, advertorial, feature articles (eg business origin stories, people profiles and interviews, customer stories), corporate brochures and annual reports.
Collateral design
In addition to web design, we have years of experience in the design of magazines, newsletters and other collateral like brochures, business cards and annual reports – printed or virtual.
Visual media
We source free or rights-managed stock images and video footage that will complement your corporate content. We can also create original short videos and showreels that will bring your story to life.
Direct marketing
We design email campaign templates to match your website look & feel; write and send emails for you; manage subscriber lists and auto-reply emails. There is also a self-serve option: we’ll set up an account for you in our campaign tool, so you can create and send your own.
Social
We can set up your corporate social media accounts; generate social posts and co-ordinate post activity; manage media resources and press kit content; and monitor and measure the reach and impact of social and other media coverage.
Brand Identity
If you’re setting up a new business, you’ll probably also need to think about your brand. We can create logos, design your full brand identity and write the guidelines for future application of it.
Let’s get started!
Not sure what content you need or how you can improve existing collateral? Let’s talk about how we can help you. We can chat over a cup of coffee or virtually.